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| Free Software
(or less expensive) than the "Big Box" brands |
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| Open Office | This office
suite includes a word processor, spreadsheet, a presentation
tool, a graphics package and database. It's free to
download, free to use on as many computers as you like and
free to pass on to others. It's really free.
It's also able to open the majority of documents created in that other great office suite, Microsoft Office (although the latter is not free) and can save files in formats that Microsoft Office can open. We often say that something
is too good be true. This is good and it is true. |
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| Star Office | Based on Open
Office (and downloaded from Sun - the developers of Open
Office) Star Office ads an element of support to the
package. It costs $69.95 although for this you get a license
that allows you to install the software on up to 5 PCs) and
includes 3 free support incidents during the first 2 months
of ownership. There is
also more online support available. |
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| Zoho | An incredibly
varied range of tools and applications made available
online. They include a word processor, spreadsheet, project
management tools, CRM, online invoicing, database,
organiser, email - -the list goes on. Many are free and
those that aren't are paid for by a low cost licence that is
per user per month. |
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| Google Docs | Web based word
processor, spreadsheet, calendar and presentation
application. Free to use and compatible with other popular
Office suites. |
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| Mapping / Navigation | Need to know
where somewhere is, or how to get there or what the traffic
is like? Then have a look at
Google Maps and
Google
Earth. A word of caution though - Google Earth will suck
your time from you like almost nothing else this side of
YouTube. |
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Graphic Tools |
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| Picassa | A way to manage
all of your digital pictures together with some simple
editing tools (red eye remover, blemish remover, crop), turn
them in to movies and slide shows and a web based tool to
allow you to launch your own online gallery to share your
pictures with family and friends. |
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| Flickr | An online photo
gallery. Upload your photos and share with friends, family
or the whole interweb if you wish. |
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| Picnik | A free online
tool to carry out simple edits to your photographs. Simply
upload to Picnik and away you go. |
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| Paint | Free software
download. A simple yet powerful photo editing program. |
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| GIMP | The Gnu
Image Manipulation Program. A free
raster graphics editor. This is an incredibly powerful
digital graphics and photo editing and manipulation tool -
available under an Open Source license that means it is free
to download and use. |
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| Sketch Up | If you need to
produce 3D images and models, you should have a look at
SketchUp from Google. A relatively simple user interface
makes it easier to learn than other 3D modelling
applications and it's free to download and use. |
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| PaintShop Photo X2 | Adobe Photoshop
is the professionals choice of image editor. However the
full fat version costs
£535.98 from Amazon, is fearsomely complex and way to
powerful for the majority of visitors to this site.
However - there is another
way. PaintShop Pro was originally launched as a free
competitor to Photoshop. However, reality bit and the
developers needed to raise revenue to enable them to keep
up. It first was Shareware and then it became a full retail
product, as it became more powerful. If you want to edit
your photographs, or other images it gives Photoshop a good
run for its money and yet costs just
£49.99 from Amazon. |
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Blogging Blogger WordPress |
There are many many free tools out there to help you blog. However Blogger and WordPress are two of the most popular | ||
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More Free tools |
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| This is a really
great bundle of software that is free to download and use.
You can download some or all of what is on offer. Included
is Google Earth, Norton Security Scan (scans your PC for
viruses and worms), Google Desktop (great if you don't have
Vista, fine if you do have Vista and just don't like it),
Mozilla Firefox web browser, Star Office, Spyware Doctor
(for dealing with Adware and other nasty stuff), Picasa ( a
great way to manage your digital pictures and carry out
simple edits), Photos Screensaver (turn your photos in to a
screen saver), Google Talk (free PC to PC voice calls and
more) |
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| email Marketing | If you are
taking your first steps in to email marketing, then you
could do a lot worse than downloading the free version of
Infacta's Groupmail. This tool will help you to manage your
email marketing and personalise each email that you send,
will help you to remain within the guidelines of the Data
Protection Act and ensure that you don't share your hard won
email list with your competitors. It has two key limitations - if you have a database of existing clients, you'll have to manually enter their details. If you have loads of contacts, then it's worth considering the Personal Edition which is around £60. The other draw back is that you can only send emails to groups of 100 recipients or less although this does not prevent you from sending the same email to a number of groups. There is only a limited
capability to monitor the success of your campaigns but it
is free and a great place to start. |
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Analysing your web Google Analytics |
Before you set
any plans in place to develop your site, you really need to
know where you are so that you can set some goals for the
new site. Your web host should be able to provide you with
visitor statistics. However, you may also like to consider
Google Analytics. This is a really great tool that you build
in to your site and it monitors your visitors and will tell
you how many visit your site, how long they spend on your
site, how many pages they look at, where they have come
from, the key words they used to find your site and a whole
range of other potentially valuable information. |
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| Webmaster Tools | The free Google
Webmaster Toolkit provides you with access to a range of
information that relates directly to the way that Google
sees and understands your site. From knowing the last time
Google visited your site to where you sit in Google searches
- and a whole lot more. |
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| web building tools |
Although I am not suggesting that you dash away and author
your own website, these tools are great for simple editing
and could be used for the development of a simple site for
your business. However, I'd still advocate the employment of
a professional developer for all of the advantages that they
bring. (For more info on my reasoning behind this,
please email me.)
I have used an earlier version
of Kompozer (NVU) and found it simple and straightforward.
Kompozer fixes a number of bugs that were inherent in NVU -
which is useful because development of NVU seems to have
come to a halt. |
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| Browsers | Everyone with a
Windows PC has Internet Explorer (IE) installed. However it
is not the only browser out there and is certainly not the
best. All of the following are free to download and use and
have a number of advantages over IE. Firefox is the most popular alternative, offered tabbed browsing before IE and is more secure. This means that it is a lot harder for miscreants to take control of your PC via your web browser. Firefox also has a huge range of add ons that make it more functional, add additional features and even turns it in to a graphics package. Opera is also a well known alternative to IE and has many fans. It used to be available as a free download provided you put up with a banner that brought advertising to your screen but this has now been forsaken and its now available for free download without any advertising hindrance. If you want your PC to look like a MAC, then consider downloading Apple's Safari browser. This is based on the Mozilla code that also forms the foundation of Firefox but looks totally different. Last, but by no means least,
is the newest entry in to the market. Chrome by Google
claims to be the first web browser that has been developed
for online application use. It has a number of benefits over
other browsers but is still in "Beta" meaning that it is
still under development. However, I have to say that I like
it and it's now my default browser. |
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| The Full Google range | Google offers so
much more than Google search, maps and earth. The whole lot
is here. |
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| Google Labs | This is the "experimental" stuff that Googlers are working on. Some of it will make the mainstream and some will fall by the wayside. | ||
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Business Websites |
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Shaw Programs, for a great selection of cost effective programs all ready to go, or written to order |
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